Portfolio

Content Design

Naming a New Product Concept for SPYPOINT's E-Commerce Platform

CONTENT DESIGN · NAMING · UX WRITING

When SPYPOINT decoupled plans from cameras, users needed new language to understand a product that had never existed before — in two languages.

Fixing a Broken Onboarding Loop in the SPYPOINT App

CONTENT DESIGN · UX WRITING · CONSTRAINTS

When Apple guidelines made it impossible to direct new users to create an account, a first-time user's first experience was a dead end. The fix required finding a path that didn't officially exist.

Reframing a Retail Reservation Flow for The Mobile Shop

CONTENT DESIGN · UX WRITING · MULTI-TOUCHPOINT

When standard e-commerce language was applied to a flow with no payment step, it set the wrong expectations at every turn. Fixing it meant rethinking the language of the entire experience — from the first CTA to the last email.

Using User Research to Drive Messaging for the SPYPOINT Insiders Club Free Trial

CONTENT DESIGN · UX WRITING · USER RESEARCH 

Before writing a single screen, a research gap needed to be closed. The most recent user data about the Insiders Club was three years old — and the product had changed significantly since then.

SEO Web and Blog Content

WEB

PC Home Insurance

PC Tenant Insurance

PC Motorcycle Insurance

PC Insurance FAQ

BLOG CONTENT

Centris: How to grow and care for succulents

Centris: How to refinish hardwood floors

SPYPOINT: Which Solar Option is Right For You?

SPYPOINT: How to Get a Better Signal on Your Cellular Camera

SPYPOINT: Five Easy Ways to Reduce False Triggers on Your Trail Camera

SPYPOINT: The Five Best Trail Camera Placements to Track and Scout Bears

Journalism

ENGLISH

Getting to zero waste: Montreal café shows you how it's done

COVID-19 subsidies: How one Mile End laundromat fell through the cracks

Album Review for Exclaim!

FRENCH

Les voix s’élèvent à la suite de la mort de Raphaël Napa André

Traverser la pandémie grâce à la communauté